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Academic Program

Retail, Business & Product Mastery

From Budtender to Manager

A complete career path. Master the product knowledge (seeds, genetics) required for sales, and acquire the skills to manage compliant and profitable dispensaries.

DISCLAIMER: This program provides educational information on business strategies and regulations. It does not constitute legal, financial, or tax advice. Regulations vary by jurisdiction. Always consult with qualified professionals.

Level 1: Cannabis Fundamentals & Genetics

  • 01.History & Taxonomy: Sativa, Indica, Ruderalis, and Hybrids.
  • 02.Seed Genetics: Regular, Feminized, and Auto-flowering traits.
  • 03.Phenotypes vs. Genotypes: Understanding plant expression.
  • 04.Introduction to Cannabinoids (THC, CBD) and the ECS.

Level 2: Product Mastery & Consumption

  • 05.Flower Quality Analysis: Trichomes, Trim, and Cure.
  • 06.Concentrates Guide: Solventless (Rosin) vs. Solvents (BHO, CO2).
  • 07.Edibles & Topicals: Onset times and bioavailability.
  • 08.Terpene Profiles: Aromatherapy and selling by effect.

Level 3: The Art of Budtending & Sales

  • 09.Customer Experience (CX): Assessment and consultation.
  • 10.Responsible Selling: Dosing advice for beginners (Microdosing).
  • 11.Handling Complaints and Difficult Interactions.
  • 12.Up-selling and Cross-selling Techniques.

Level 4: Store Operations & Compliance

  • 13.Inventory Management: Seed-to-Sale Tracking (METRC/BioTrack).
  • 14.Daily Compliance: ID checks, purchase limits, and packaging.
  • 15.Store Security: Cash handling and loss prevention protocols.
  • 16.Opening/Closing Procedures and SOPs.

Level 5: Business Management & Strategy

  • 17.Strategic Planning: Business Plans and Licensing.
  • 18.Financial KPIs: COGS, Margins, and Average Basket Size.
  • 19.Marketing within Regulations: Loyalty programs and SEO.
  • 20.Team Leadership: Hiring and Staff Training.